WHAT IS GLAM MARKETING?
What is Glam Marketing? Glam Marketing is a branch of marketing that is purely aesthetically enticing to satisfy and delight all your natural senses. Glamorise your Visual Content to ignite the sparks of a Pinning and Followers Frenzy by casting a spell and make people believe in the fantasy that the Marketer has created. Glam Marketing helps you Market the fairy-tale in your Brand, Market the enchanted lifestyle, and Market the Glam.
Glam Marketing while inspired by awe-enchanting visuals must be described with magical and spell binding vocabulary. This branch of marketing does not sell a product but a fairy-tale inspired lifestyle, a fanatical, fictitious story that travels to a magical land of dreamy reverence and extraordinary fantasy.
Glam Marketing does not make what you market a star but a constellation of celestial bodies that radiate light through time and space. Emitting luminosity and brightness that smoulders and blazes. Twinkling illuminations that glisten and delight. Flickers and flashes of shades and shimmer that glimmer and delight and spell a magical sense of fantasy. Illuminated with pixie-size glows, brightness that radiates with miniature shine but exudes immense intensity.
Francesca Barba, Managing Director for Sparkle Marketing, coined the term. Throughout her career, Francesca Barba worked as Marketing Director for various Bespoke Hotel Chains, including Kempinski and Ritz Carlton before getting the position of VP Marketing for Stylish Travellers and then MD of the Luxury Marketing Agency Sparkle in Monte-Carlo. She is also CEO and President of Stylish Travellers, a Marketing distribution company for Luxury Travel Brands.
Adapting the semantics definition of ‘Glamour’ this branch of marketing intends to make readers see what the Marketer wants them to see and is a term applied to marketing in an especially compelling and alluring manner. Specifically there are several notable visual effects and styles that can be defined to explain this division of Marketing.
The most enchanting optical charm is a fixation with the French. France is a country that exudes an air of luxury and lavishness and creates an allure of compelling charm and magic. Capitalising on all features French casts a spell on the audience, from elegant vintage writing, to cobblestone Castles, to Rustic Provencal Scenarios, and decadent boutiques from Fromagerie to Bistrot. Casting a French magical spell on the reader formulates an especially Glam depiction of romance and excitement.
With regards to decor, the most inspirational decor to enthuse Glam Marketing depictions is Shabby Chic Decor. Glam types of interior, where furnishings are either chosen for their appearance of age or signs of wear and tear. Where new items are distressed to achieve the appearance of an antique. A soft, opulent, yet cottage-style decor, often with an affected feel is emphasized to differentiate it from genuine period decor. Fabrics tend to be cottons and linens, inspired by old French linens. Pure whites, as well ecru’s and worn or bleached out pastel colours are favourites. Fabric is often stained with tea to give it the look of old fabric. Bleached and faded are terms often applied to the style. Vintage floral patterns with pastel colours, cotton ticking patterns, or linen in earth tones, are all typical of shabby chic style.
Drawing from this decor there is nothing more inspirational than the Swedish adaptation of shabby chic. Not so much cluttered and frilly but intends to emphasize the light and open spaces. Exclusive and time-worn details in the accessories give an elegant overall effect while not adhering too heavily to the notion of ‘vintage’. Scandinavians have a flair for making shabby chic more youthful, more personal and more avant-garde. Textiles and materials to promote the visual effects of the aforementioned decor are specifically surrounded by linen and lace. From sensual see-through gowns to sweet, luxurious dress robes, linen and lace are in both equal parts romantic and retro. With soft creamy pools of elegance and taupe hues of pixie dust, linen and lace amplify a nostalgic feeling of simpler times. An ethereal material, often intrinsically detailed, fashion has fallen for linen and lace and Glam Marketing has too. Use linen and lace in neutral colour combinations that evoke illusions of fine silk, decadent, heavenly fabric.
Soft, clean colours that illuminate pureness, light and clarity will create Glam visuals to satisfy and delight all your natural senses. The interiors that inspire linen and lace are still largely white and neutral coloured, with accessories in pillows and table runners, ranging from washed out pastel to rich tones. Large or small mirrors with silver painted frames is a must, as well as photo frames in vintage styles. Old chipped window frames could be transformed into an art form on the walls, as well as old wooden fruit boxes, which could be transformed into rustic book shelves. The visuals cast a spell and enchant the viewer into a guide through the ultimate Glam visual vernacular.
A tale that dazzles and devastates in the most ludicrous fashion: Glam Marketing is the Wardrobe essential for your Brand! Let us Glamorise your Company.