SPARKLE PR GROUP
PR IN SEGMENTS:
FASHION, JEWELLERY & WATCH, BEAUTY, LUXURY TRAVEL & HOTELS, GASTRONOMY
PRESS & PR OFFICE
PR strategy development / adaptation of the strategy for the Russian market / PR calendar elaboration;
Preparing press materials, presentations, translation of press releases (RU/EN/FR), media mailings;
Regular negotiations with media representatives, tracking editorial plans;
Organising participation in target rubrics and shootings;
Organising special projects and partner materials with media;
Initiation of additional PR-news;
Processing media requests;
Follow-up, media monitoring, reporting.
MEDIA PLANNING
Media plan development & implementation (Image and native formats, special projects; digital campaigns)
Tracking special advertising opportunities;
Developing & coordinating special projects with the media.
INFLUENCER MARKETING
Preparing and approving relevant opinion leaders list;
Developing creative concept / program for cooperation with celebrities and bloggers;
Building an individual work plan with the approved pool of influencers;
Monitoring project implementation, preparing & providing reports.
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OTHER DIRECTIONS
Organising special activities and Events, including creative concept, guest-management and production;
Initiating & developing partnership programs;
Social Media Marketing / Management;
Sparkle Media Package.
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OUR CLIENTS
During our cooperation, Sparkle PR Group has proven its high professional level, individual approach, attention to detail and wishes of the client, focus on results. All the brand’s PR campaigns were successful and provided significant and measurable growth. Furthermore, I would like to mention personally that Sparkle is the best PR agency I have ever worked with in my 15 years’ career, around Europe.
The Accor Middle East & Africa Regional Office worked with Sparkle PR agency on an important media and influencer activation. The team remained focused on the goal of securing strong attendance, and our expectations were exceeded, a testament to their integral relationships with a diverse network of media and influencers, particularly fitting for luxury brands.
Sparkle was responsible for bloggers & celebrities management and special shootings days arrangement. The agency showed high client-oriented attitude, strong relationship-building skills in communications with Influencers and partners, flexibility in the short-time frame and multi-tasking according to our needs. SWAROVSKI recommends Sparkle PR Group as a professional, reputable PR Agency for successful team work and achievement of the set PR objectives and goals.