PR in segments

Fashion, jewellery & watches, beauty, luxury travel and hotels, gastronomy and other lifestyle-directions.


Press & PR office, media planning and digital-campaigns, Influencer marketing, Events, Social media.


Ekaterina Morozova (Zamkovaya)

Sparkle PR Group
Founder and CEO
Ekaterina Morozova (Zamkovaya), specialist with more than 15 years experience in marketing, event-management and PR in luxury segment, founded and headed SPARKLE company in Russia.

In fashion field as managing director of PR agency in Moscow (2007-2011) and as PR & Advertising director of Vanity fashion retailer (2005-2007) Ekaterina has worked with such international brands as Prada, Saint Laurent, Fendi, Christian Dior, Valentino, Gianfranco Ferre, Zilli, Lanvin, Dolce & Gabbana, La Perla, Ralph Lauren, Celine, Bottega Veneta, Marni, Miu Miu, Hugo Boss, Guess and many others.

Besides fashion industry Ekaterina has a valuable experience working in such markets as hotels & luxury travel (Monte Carlo SBM: Hotel de Paris; Grand Hotel Europe Orient Express, St.Petersburg; Rodina Grand Hotel & SPA, Sochi), high jewellery (Cartier and other high jewellery brands vintage, Bochic, Inbar, John Hardy, Di Modolo, Tavernier, Carlo Luca della Quercia), exclusive beauty products (Amouage, Montale, Maison Calavas), upscale services as private banking, concierge clubs, VIP relations management.

The first professional landmark Ekaterina has made in the quality of VIP & Celebrities manager at Potel & Chabot – worldwide luxury company, a renowned specialist in catering for prestige events.

OUr approach

High professional standards combined with positive attitude and love for our work, attention to detail


Clear setting of goals and objectives, advanced reporting system and KPIs

daily basis communication with media and clients

Proactive approach, prompt processing of requests


Sparkle PR Group was founded in 2012 with a central office located in Moscow. The first clients were fashion brands ECCO, New Yorker and Le Coq Sportif, as well as Saint-Tropez Beach Club (DJ Alexey Romeo project in Saint Petersburg)