Agency Foundation 

Sparkle PR Group was founded in 2012 with a central office located in Moscow. The first clients were fashion brands ECCO, New Yorker and Le Coq Sportif, as well as Saint-Tropez Beach Club (DJ Alexey Romeo project in Saint-Petersburg)

Showroom opening


Development of the agency, renewal of fashion clients pool, as well as opening of Sparkle Showroom for the press. In the same year, PR Insider professional mobile application was launched.

Development of new directions 

The agency continues to expand, a new direction of work appears: jewelry art. The pool of fashion brands is growing – and agency’s portfolio now includes such clients as Women’secret, Springfield, TOUS.

Also, the founder of the agency, Ekaterina Morozova (Zamkovaya), became the guest host of Morning Coffee program on World Business Channel. The program format included interviews with chief editors and other professionals in the creative industries.

New segments: Travel & Beauty


Since 2015, Sparkle has grown significantly in the Hotels & Luxury Travel business with new clients such as FRHI Group, including the iconic brands Raffles, Fairmont and Swissôtel.

In the same year, the Agency starts working in the beauty segment with such legendary brands as Santa Maria Novella (Florence House, since 1612), L’Occitane (on project basis).

Strengthen of fashion portfolio 

In 2016, Sparkle PR Group portfolio is replenished with several international fashion brands at once, including: the Italian house of bags and travel accessories in the premium segment Mandarina Duck, as well as one of the world’s leading fashion brands Koton.

During this period, the agency launched its Sparkle TV video project: interviews with the heroes of fashion industry. Among the guests of the program: Vitaly Kozak, Oksana Bondarenko, Anna Rykova and other professionals in their field.

New Perspectives 

In 2017, the agency covers new segments by starting cooperation with Philip Morris company in the frame of IQOS brand launch in St. Petersburg.

In the gastronomic sector, a new milestone was the collaboration with the Maison Dellos company

Sparkle PR Group also becomes the official Press & PR office of the international hotel group ACCOR with more than 4,900 hotels around the world, including such luxury brands as Raffles, Fairmont, Swissôtel, Sofitel, SO/ , MGallery Collection, Pullman and others; in Eco & Midscale segment –Novotel, Mercure, ibis and others.



New Projects


 In 2018, among the agency’s iconic projects: PR launch of Waldorf Astoria Was Al Khaimah (UAE) on the Russian market; the beginning of cooperation with SWAROVSKI brand as a part of the New Year campaign with influencers.

Also within this year, the agency begins cooperation with EVGENIYA KRYUKOVA House and is responsible for PR support of the Prêt-à-Porter de luxe fashion line and handmade porcelain collections.

Further Development

In 2019, the agency continues to cooperate with SWAROVSKI brand as part of a new spring campaign. One of the flagship projects was the Event for the regional office of ACOOR Middle East & Africa in Moscow. 
Among new clients of Sparkle PR Group: Pullman Maldives Maamutaa, a luxury hotel in Maldives; The Outlet Moscow, the first luxury outlet in Russia; debut line of Baldinini Watches.



Sparkle Media 

In 2020, the Agency is actively developing the direction of its own digital media platforms – Sparkle Media: new channels are added to the PR Insider mobile application – PR Insider Telegram and Podcast. team creates new editorial formats, in particular #Stayhomeinsider series of interviews with PR professionals.