Jewelry PR

1. Organizing day-to-day PR with press:

– Adaptation and editing of press-releases in Russian / English / French / Italian language
– Mailing of press-releases, courier delivery of press-kits, special press gifts
– Organizing participation in jewellery & fashion shootings

- Placing of the brand news in the news sections

– Day-to-day communication with jewellery, fashion and news editors, fashion stylists

– Placing of the pieces images in jewellery & fashion stories and other special projects

- Negotiations with the leading glossy titles on special stories, themes, personalities, which can be of interest for editorial boards. Arranging exclusive articles.

– Individual appointments and interviews organization

- Arranging individual introductory visits to the stores / show-room for the leading news and fashion editors

– Developing of new editorial angles in order to attract the press

- Press follow-up, monitoring, PR & clippings report

2. Special events & projects:

– Press-events: press-breakfast / press-cocktail / press-lunch / press-dinner / press-day format

- Press-tours organization with high level of editorial coverage. Possible format: individual or mini-group tours.
– Organizing special clients events: trendy parties and stores openings, clients cocktails, trunk shows etc.
– Organizing the participation in special prestigious events in Moscow, St.Petersburg, in fashion capitals and luxury Rivieras of Europe

- Contacts and special projects with VIP & celebrities

3. Other possible activities:

– Organizing online communications including social media
– Direct mailing to clients

– VIP services for clients (any necessary assistance from the agency)
– Developing of press-discounts policy & press-gifts

- Coordinating access to press web-site