– Adaptation and editing of press-releases in Russian / English / French / Italian language
– Mailing of press-releases, courier delivery of press-kits, special press gifts
– Organizing participation in jewellery & fashion shootings
- Placing of the brand news in the news sections
– Day-to-day communication with jewellery, fashion and news editors, fashion stylists
– Placing of the pieces images in jewellery & fashion stories and other special projects
- Negotiations with the leading glossy titles on special stories, themes, personalities, which can be of interest for editorial boards. Arranging exclusive articles.
– Individual appointments and interviews organization
- Arranging individual introductory visits to the stores / show-room for the leading news and fashion editors
– Developing of new editorial angles in order to attract the press
- Press follow-up, monitoring, PR & clippings report
– Press-events: press-breakfast / press-cocktail / press-lunch / press-dinner / press-day format
- Press-tours organization with high level of editorial coverage. Possible format: individual or mini-group tours.
– Organizing special clients events: trendy parties and stores openings, clients cocktails, trunk shows etc.
– Organizing the participation in special prestigious events in Moscow, St.Petersburg, in fashion capitals and luxury Rivieras of Europe
- Contacts and special projects with VIP & celebrities
– Organizing online communications including social media
– Direct mailing to clients
– VIP services for clients (any necessary assistance from the agency)
– Developing of press-discounts policy & press-gifts
- Coordinating access to press web-site