PR strategy development, adaptation of the strategy for the Russian & CIS markets, PR calendar elaboration;
Preparing press materials, presentations, translation of press releases, media mailings;
Regular negotiations with media representatives, tracking editorial plans;
Organising participation in target rubrics and shootings;
Organising special projects and partner materials with media;
Initiation of additional PR-news;
Processing media requests;
Follow-up, media monitoring, reporting.